Commercial

Photography

For All

High-end photography
for professionals, artists
and entrepreneurs

Commercial Photography For All

High-end photography
for professionals, artists
and entrepreneurs

Bring Your Personal Brand To Life

Purposeful Photography

OUTCOME FOCUSED

We work with you up front to define goals, and frame the project around achieving specific gains for your personal brand.

DESIGN DRIVEN

We take an iterative approach during the shoot, and review the results with you to fine tune your desired end product.

TURNKEY

Every Craft Foto project is “whole package.” Included are design collaboration, deployment-ready images, and licensing. Pro options are available for advanced project needs.

OUTCOME FOCUSED

We work with you up front to define goals, and frame the project around achieving specific gains for your personal brand.

DESIGN DRIVEN

We take an iterative approach during the shoot, and review the results with you to fine tune your desired end product.

TURNKEY

Every Craft Foto project is “whole package.” Included are design collaboration, deployment-ready images, and licensing. Pro options are available for advanced project needs.

Beyond the Headshot

Case Study

COLLABORATIVE WORKFLOW

Craft Foto is just as much about process innovation as it is about artistic innovation. We’ve structured a workflow that brings you the creative control and quality of a commercial engagement, in a consumer friendly project.

Craft Foto Photography Process
  • Executive Website Design

Good things come to those who collaborate.

This case study demonstrates the collaborative nature of a Craft Foto project—working together to define goals and bring them to life iteratively. On this Studio Plus package project, a tech executive needed to refresh her personal brand. She needed a reimagination of her website, an updated LinkedIn photo, and speaker intro slides for conferences.

 

Project Launch

We began with a 30-minute need finding session to determine her goals. After the call, we synthesized our notes and began shaping the project design brief—a document containing a clear goal and various creative decisions agreed upon with the client. We started with sketches to explore various options to bring clarity to the vision.

executive-photography-website-sketch

After a couple more calls and final client approval the design brief was complete and we were ready to move into wardrobe, hair, and makeup planning. This involved working with her on a mood board for her website, as well as explorations of LinkedIn placement and slide deck compositions.

 

Production

During the photo shoot, we took numerous photos with various lighting setups; backgrounds; and expressive explorations before narrowing it down to two looks. This involved review in the studio during the shoot, as well as a round of placement mockups after the photoshoot.

  • Executive Website Design

During the mockups round we explored not only vastly different photography compositions, but also styling options for her website.  After she chose her preferred “lunar” composition, we then moved into a second round of mockups to then explore various expressive qualities, and worked with her to make a final selection that would best achieve her goals.

executive-photos-mockups

Post-Production

After she made her final selections for each placement, we officially closed down the production phase. During post-production, we completed final full re-touching and files preparation: full size master files in TIFF and JPG; speaker intro slides for various situations; JPGs optimized for social media; and more.

Photography For Website, LinkedIn, And Powerpoint

Slides

Speaker intro slides formatted for
standard and auditorium room sizes.

Website

Full screen hero image or profile
size formatted for an about page.

Social

Special crop and treatment
specifically for social media.

Un-Plain Vanilla

When advanced design isn’t required, choose our no-compromises base package. Same quality, simplified.

 

Executive Portrait On A White Background

Un-Plain Vanilla

When advanced design isn’t required, choose our no-compromises base package. Same quality, simplified.

 

Crisp

Opt for a base package to keep the project quick and easy, shot in the signature Craft Foto look against a crisp white sweep.